ECODE

Redefining fashion and optimism in a digital age with the very first-ever QR Code integrated clothing brand
2021
Fashion
Early Launch
Table Location:
A7

ABOUT

The fashion industry is in desperate need of a makeover and it’s clear people are craving something new and fresh. According to the McKinsey report, fashion brands are behind in adapting to shifting consumer needs, naming the most important areas clothing brands need to pay attention to are digitization, innovation, disruption, and sustainability. Additionally, amongst our target demographic of Gen Z, they suffer from the largest number of mental health issues with the highest rates of depression and anxiety than any other generation in history.

MEET THE FOUNDING TEAM

Michelle Lee

Undergraduate
Marshall

&

troylabs@usc.edu
Los Angeles, CA
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