On July 1st, 2021, the NCAA passed legislation allowing college athletes to profit from their name, image, and likeness (NIL). College athletes have large and highly engaged social media followings but lack strong connections to branding opportunities. Professional agencies are only interested in assisting with NIL engagements to the 2% of NCAA who move on to the professional level. However, the remaining 98% (approximately 480,000 athletes every year) are overlooked and are currently not valued by traditional influencer marketers.