There are 3 main problems occurring in the influencer marketing industry. The first is that time lags are embedded in the process, there are 3 key ones we address with Pickle: gathering creator analytics (which can take days), contracting and redlines (which can take weeks), and invoicing and payments (which can also take days). Middleman fees are also extremely large, industry standard is 20%, but they commonly go above 40%, sometimes reaching upwards of 70% of the entire marketing budget. Finally creator prices are inflated, there is zero price standardization and no data on a creator’s expected ROI, leaving brands blind to whether a creator is a good investment or a waste of time and money.